Marketplace for presenting advertisements in a scalable data broadcasting system
US9916601B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 21, 2014 |
| Grant date | Mar 13, 2018 |
| Priority date | — |
| Expiry date | Feb 21, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An ad-marketplace system manages an exchange for advertisement opportunities from a plurality of content brokers. Each advertising opportunity can include one or more attributes that describe advertisement slots during a broadcast of a data stream. The ad-marketplace system can receive one or more bids for an advertising opportunity associated with a media stream, and can select a matching bid from an advertiser for the advertising opportunity. Each bid can specify one or more advertising requirements that are to be satisfied by the advertising opportunity. When the ad-marketplace system selects the matching bid, the ad-marketplace system establishes a contract between the media broker, and places an initial payment from the advertiser in escrow. The ad-marketplace system can provide a payment to the media broker after confirming that a set of consumers have consumed the advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.