System and method for managing advertising in program streams
US9918117B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 4, 2016 |
| Grant date | Mar 13, 2018 |
| Priority date | — |
| Expiry date | Oct 4, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Method and system for managing advertising in program streams. Advertisement opportunities (avails) in a program stream may be divided into sections (subavails) with the goal of directing advertising at a particular target audience (group). A program stream is split into one or more sub-streams to produce additional advertising avail sections (subavails) able to be targeted to a subgroup of subscribers. Subavails may also refer to various advertisement opportunities in different presentation streams (sub-streams). Each sub-stream may be targeted at a subgroup of subscribers with demographic and product preference characteristics. By correlating the subscriber characteristics with advertisement parameters supplied by an advertiser, the system/method determines which advertisement is best to display in the one or more subavails. Accordingly, such a subavail, or group of subavails may be sold to an advertiser, e.g., via an auction.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.