Evaluating user activity in social environments
US9922342B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 28, 2011 |
| Grant date | Mar 20, 2018 |
| Priority date | — |
| Expiry date | May 15, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, are described for providing content. A method includes: receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to a user or a group associated with the user that is to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing; and targeting additional content to the user or a group associated with the user based on the received user input.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.