Serving advertisements based on partial queries
US9922344B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 22, 2013 |
| Grant date | Mar 20, 2018 |
| Priority date | — |
| Expiry date | Jan 12, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0256
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for serving advertisements based on partial queries. In one aspect, a method includes receiving a request for advertisements that specifies a set of query suggestions. The query suggestions are ranked based, at least in part on a probability of each query suggestion being selected by a user that input the partial query. A proper subset of the query suggestions is selected and includes a highest ranked query suggestion based on the ranking and one or more query suggestions of the set of query suggestions that is at least one of a revision of the highest ranked query suggestion or refers to a same topic as the highest ranked query suggestion. One or more advertisements are identified for each query suggestion of the proper subset. Data specifying the identified advertisements are provided.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.