Method and system for the distribution, maintenance, management, merchandising and analysis of digital brand assets on the internet
US9922349B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 27, 2013 |
| Grant date | Mar 20, 2018 |
| Priority date | — |
| Expiry date | Jul 10, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L63/12
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. When a user device retrieves a webpage from one of the websites and renders the webpage, it executes the codes and requests the content of the smart brand assets from a brand asset server. Through the brand asset server, a brand owner can control the content and the presentation of the smart brand asset hosted by the websites, based on various factors such as previous click through rates, aggregated shopper behaviors, geographical locations of the websites or website visitors, categorized types of websites, blacklist of websites.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.