Computer system and method for targeting content to users via multiple technology platforms
US9924210B2 · kind B2 · utility
1Cited by
14References
24Claims
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Key dates
| Filing date | Jul 18, 2016 |
| Grant date | Mar 20, 2018 |
| Priority date | — |
| Expiry date | Jul 18, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/14
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A computer system uses data about delivery of particular content to users via multiple technology platforms. For example, the computer system may track delivery of particular content to an audience via television in order to enable the same or similar content to be delivered to the same or similar audience via a digital medium (e.g., the web), and vice versa. The computer enables the provider of the content (e.g., advertisement) to benefit from exposure data in one medium or technology platform—namely television or digital—when targeting content at viewers in the other medium or technology platform.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.