Learning driver demographics from vehicle trace data
US9928524B2 · kind B2 · utility
3Cited by
1References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 14, 2011 |
| Grant date | Mar 27, 2018 |
| Priority date | — |
| Expiry date | Jul 4, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0265
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of providing advertising content targeted to an operator of a vehicle. Vehicle data acquisition devices are employed to collect operator attribute information from vehicle trace data of the vehicle as the operator operates the vehicle. A processor of the vehicle applies a statistical analysis on the operator attribute information for determining a probability of demographic characteristics of the operator of the vehicle. The demographic characteristics of the operator are identified as a function of the determined probability. The vehicle communicates the targeted advertising content to the operator of the vehicle.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.