Proxy channels for viewing audiences
US9930424B2 · kind B2 · utility
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3References
20Claims
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Key dates
| Filing date | Mar 14, 2013 |
| Grant date | Mar 27, 2018 |
| Priority date | — |
| Expiry date | Mar 14, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and method leverage survey data to segment viewers to associate the viewers to television programs. The viewer associations resulting from classification are advantageously employed by advertisers to increase the penetration of the advertising to the consuming public, cost effectiveness of the advertising, brand acceptance, and the like, by targeting the classified viewers through the associated content provider websites.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.