Context-based selection of calls-to-action associated with search results
US9934284B2 · kind B2 · utility
2Cited by
7References
22Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 18, 2015 |
| Grant date | Apr 3, 2018 |
| Priority date | — |
| Expiry date | May 18, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method includes receiving a search query for content items of the online social network, identifying content items of the online social network that match the search query, and sending, in response to the search query, search results corresponding to the identified content items, where each search result is presented with one or more call-to-action elements applicable to the content item, and where the call-to-action elements are presented in ranked order based on a suitability of the call-to-action element to the content item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.