Network aware product rollout in online social networks
US9934514B2 · kind B2 · utility
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1References
23Claims
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Assignee
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Key dates
| Filing date | Jan 7, 2016 |
| Grant date | Apr 3, 2018 |
| Priority date | — |
| Expiry date | Jan 7, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/21
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method includes accessing a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, each node corresponding to a user of an online social network, identifying a plurality of clusters in the social graph using graph clustering, providing a treatment to a first set of users based on the clusters, and determining a treatment effect treatment for the users in the first set based on a network exposure to the treatment for each user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.