Distributed scalable media environment for advertising placement in movies
US9934819B2 · kind B2 · utility
21Cited by
47References
20Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jan 21, 2011 |
| Grant date | Apr 3, 2018 |
| Priority date | — |
| Expiry date | Jan 21, 2031 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S715/972
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Ads are placed in a movie using a graphical interface that enables selecting of the ads from a set of ads, selecting frames of the movie for the ad, and selecting locations in the frames for the ads. Each of the ad and the movie can be a still image, a full motion video, an audio, a graphic or a combination thereof. An executable command may also be a part of the ad that is inserted, the command being selected for execution by a viewer of the ad when the movie is played to the viewer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.