Methods and apparatus to measure audience composition and recruit audience measurement panelists
US9936249B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 4, 2016 |
| Grant date | Apr 3, 2018 |
| Priority date | — |
| Expiry date | Nov 4, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8586
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to measure audience composition and recruit audience measurement panelists are disclosed. An example media device includes a memory including machine readable instructions, and a processor to execute the instructions to implement an analyzer to detect and decode a first code embedded in a video stream of media being presented by the media device. The first code contains first audience measurement data associated with the media. The instructions further implement a media output modifier to provide a second code for display in response to detecting the first code. The second code includes information that, when the second code is scanned with a portable device other than the media device, is to direct the portable device to a website to provide additional audience measurement data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.