Automated and optimal promotional experimental test designs incorporating constraints
US9940639B2 · kind B2 · utility
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8Claims
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Key dates
| Filing date | Mar 31, 2014 |
| Grant date | Apr 10, 2018 |
| Priority date | — |
| Expiry date | Mar 31, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/47
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables and automatically incorporating constraints on segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.