Automated event correlation to improve promotional testing
US9940640B2 · kind B2 · utility
1Cited by
7References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 31, 2014 |
| Grant date | Apr 10, 2018 |
| Priority date | — |
| Expiry date | Mar 31, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8358
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions automatically account for covariates. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate general public promotion.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.