Category preferred layout for items in an electronic marketplace

US9940659B1 · kind B1 · utility

Assignee

• AMAZON TECHNOLOGIES, INC. · US

Inventors

• Aurash Steven Abnar Behbahani · Renton, US
• Sean P. Forde · Seattle, US
• Sai Sailesh Kopuri · Seattle, US
• Luis Antonio Diniz Fernandes de Morais Sarmento · Seattle, US
• Zheshen Wang · Tempe, US
• Wei Zhang · Brecksville, US

Key dates

• Filing date: Dec 18, 2014
• Grant date: Apr 10, 2018
• Expiry date: Sep 28, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0643
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques for determining and providing a preferred layout of a network page may be provided. For example, the system may receive a query with a keyword, access data regarding previous users' interactions associated with the results of the keyword, determine a category associated with the interactions, and provide a display (e.g., on the original network page) for that particular category. In some examples, the system may provide generic network pages and item- or category-specific network pages associated with a particular layout or presentation characteristics. The system can identify the presentation characteristics of the category-specific network page and incorporate them with the generic network page, without redirecting the user to the category-specific network page.