Method and apparatus to create a mash-up of social media data and business data to derive actionable insights for the business

US9940680B2 · kind B2 · utility

Assignee

• Dell Products L.P. · US

Inventors

• Shree Dandekar · Cedar Park, US
• Munish Gupta · Frontenac, US

Key dates

• Filing date: Mar 21, 2014
• Grant date: Apr 10, 2018
• Expiry date: Mar 21, 2034

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0242
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method and system are disclosed for providing near-real-time actionable insights associated with user interactions within a social media environment. A first and second set of social media data, respectively associated with a first and second set of social media interactions, are processed to generate a first and second set of Social Network Advocacy Pulse (SNAP) data in near-real-time. The resulting first and second sets of SNAP data are then processed to generate a first and second set of actionable insight data, which respectively indicate a near-real-time measurement of sentiment and advocacy related to a predetermined business aspect. The first and second sets of social pricing index data are then processed to generate a set of actionable insight differential data, which indicates a corresponding improvement or decline in sentiment or advocacy related to the business aspect.