Determination and monetization of future location
US9947014B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 1, 2011 |
| Grant date | Apr 17, 2018 |
| Priority date | — |
| Expiry date | Oct 20, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0261
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method for monetizing future location of users includes identifying indicator(s) retrieved from log data or an electronic declaration that indicate a possibility that a user will be at a specific location in the future; generating a probability that the user will be at the specific location in the future based on the indicator(s); and charging an advertiser a cost for an impression to which to serve a location-specific advertisement targeted to the user, the cost charged being greater when the probability is greater that the user will be at the specific location in the future. The method may be extended to targeting a group of users that expect to be at the same location at the future point in time. Monetization of future locations may depend on the quality and/or quantity of the log data and declarations of future locations and on a number of users in a group of users if monetized according to the group.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.