Evaluating authenticity of geographic data associated with media requests
US9948733B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 9, 2016 |
| Grant date | Apr 17, 2018 |
| Priority date | — |
| Expiry date | Jul 27, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/50
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system and method for analyzing media requests and evaluating the authenticity of geographic data associated with the media requests. A mobile device may use media requests to retrieve media items that are displayed to a user. A media request may include geographic data with latitude and longitude information and entity data identifying a user, application, mobile device, or combination thereof. The system may analyze the geographic data to identify locations and may analyze the entity information to identify user activity. The user activity may be internet activity of an application running on another device (e.g., user's desktop). The system may then correlate the user activity (e.g., accessing a venue web site) with the geographic locations (e.g., venue locations) to evaluate the authenticity of the geographic data associated with the mobile requests.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.