Methods, apparatus and computer readable media to generate electronic mobile measurement census data
US9953330B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 12, 2014 |
| Grant date | Apr 24, 2018 |
| Priority date | — |
| Expiry date | Jan 21, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to generating electronic mobile measurement census data are disclosed. Example disclosed methods involve, when a panelist associated with a client device is determined to be an audience member of the media on the client device, associating demographic information of the panelist with a logged impression associated with the media. The disclosed methods also include when the panelist associated with the client device is determined not to be the audience member of the media at the client device, determining probability scores for respective household members residing in a household with the panelist, the probability scores indicative of probabilities that corresponding ones of the household members are the audience member of the media at the client device, and associating demographic information of one of the household members that has a highest probability score with the logged impression associated with the media.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.