Apparatus, method and system for brokering and provision of intelligent advertisement
US9959383B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 10, 2004 |
| Grant date | May 1, 2018 |
| Priority date | — |
| Expiry date | Jun 27, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The disclosure details the implementation of an apparatus, method, and system for brokering SmartAds. The disclosure teaches a efficient ad brokering as between advertisers, broadcast service providers, and media consumers by employing a SmartAds Client (SAC) and a SmartAds Server (SAS). The SAC may provide viewers with programming and integrate ads in an intelligent manner based on criteria supplied to it. The SAC is used to display SmartAds to television viewers. The ad brokering SAS is complementary to the SAC media consumer and provides services, ads, and ad related information to the SAC. By employing intelligence from a SAC and SAS, ads may be dynamically provided, changed, and/or augmented with programming. The SAS collects and matches media consumer profiles and advertiser bids against one another and an ad database to provide better targeted ads to media consumers. The manner and way in which this is achieved, results in the expiration of stale ads. Such stale ads are replaced with more intelligent, dynamically placed ads that are better targeted, tracked, and managed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.