Platform for mobile advertising and persistent microtargeting of promotions
US9959547B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 28, 2009 |
| Grant date | May 1, 2018 |
| Priority date | — |
| Expiry date | Apr 15, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N1/00509
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An end-to-end mobile advertising system characterizes user behavior (e.g., location, interaction with advertisements on a mobile communication device, etc.) in order to select micro-targeted advertisements. A marketplace platform handles the formatting required for presentation suitable for mobile communication devices in accordance with negotiated tags for a desired audience (“reach”), for a suitable number of presentations (“frequency”) and for an effective duration (“time”) within a particular scheduled window. Effectiveness is gauged even in the instance of impression advertisements by monitoring user location and/or interaction with the communication device to see a change in behavior (e.g., whether goes to a location of a competitor or advertiser, calls the advertiser, clips the advertisement, etc.). This effectiveness is further tracked across applications and/or platforms to capture reach, frequency, and duration of a particular advertising campaign for a user. The marketplace platform secures user identification for privacy reasons from advertising entities that provide the advertisements.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.