Dynamically generated audio in advertisements
US9959557B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 29, 2014 |
| Grant date | May 1, 2018 |
| Priority date | — |
| Expiry date | Sep 13, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG10L13/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A content server provides a client device with audio content including an audio advertisement, which is provided in response to receiving a request for digital audio content from a client device associated with a user. The content server obtains user information about the user and retrieves advertisement text received from an advertiser, which are used to generate a personalized text advertisement. The personalized text advertisement is generated according to an advertisement template specifying an ordered combination of text components. The personalized text advertisement includes the received advertisement text, user information text selected from the obtained user information, and template text. The client device is provided with an advertisement based on the personalized text advertisement and is configured to play an audio version of the personalized text advertisement. The audio advertisement is generated using a text-to-speech algorithm at the client device or at the content server.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.