Method to expand seed keywords into a relevant social query

US9965766B2 · kind B2 · utility

Assignee

• Adobe Systems Incorporated · US

Inventors

• Balaji Vasan Srinivasan · Bengaluru, IN
• Nikhil Nainani · Mumbai, IN
• Tanya Goyal · Mumbai, IN
• Kartik Sreenivasan · Bengaluru, IN
• Shriram V. Revankar · Bengaluru, IN
• David Bieselin · Menlo Park, US

Key dates

• Filing date: Jan 6, 2015
• Grant date: May 8, 2018
• Expiry date: Dec 24, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The collection of social data from social networking services for market research purposes is improved by automating the formulation of a final query rule sets by analyzing relevant keywords captured using a seed query rule set based on a user input. Relevant keywords from social mentions based on a seed query rule set for a brand name and/or product can be extracted to form at least parts of a final query rule set. The relevant keywords can then be disambiguated by using a searchable reference to resolve ambiguities. Any generalities in the relevant keywords can also be resolved by analyzing the co-occurrence of the relevant keywords with relevant keywords from another brand and/or product. The relevant keywords having been disambiguated and having generalities resolved therein, may be used to automatically generate a final query rule set for providing relevant search results based on the user input.