Attribution of demographics to census data
US9965767B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 15, 2013 |
| Grant date | May 8, 2018 |
| Priority date | — |
| Expiry date | Mar 15, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0204
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In general, systems, components, methods, and techniques for gathering, recording, and development of accurate user demographics attributed to accesses by client systems of webpage, web content, or other online resources is provided. For a given a subset of unique users having known demographics for a segment of traffic or general population, a demographic profile may be created for all users of the segment or population within a tolerable margin of error. Demographic data for unique machine identifications (IDs) may be assigned, aggregated, and derived from a single source, or multiple sources, such as panel data, beacon level surveys, cookie exchanges, and the overlay of profile cookies from other publishers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.