Systems and methods to rank and select triggers for real-time offers

US9972021B2 · kind B2 · utility

Assignee

• Visa International Service Association · US

Inventors

• Jeanette Yoder · San Mateo, US
• Leigh Amaro · Woodside, US
• Ryan Hagey · Alameda, US
• Michael James Gebbie · Cupertino, US
• Michael Steven Bankston · Oakland, US

Key dates

• Filing date: Aug 4, 2011
• Grant date: May 15, 2018
• Expiry date: Oct 14, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0251
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In one aspect, a computing apparatus is configured to receive an input specifying a set of users, identify a set of triggers, each of which corresponds to a set of one or more conditions which when satisfied cause transmission of a message to the set of users, rank the triggers based at least in part on transaction data of the users that was recorded by a transaction handler, and generate a ranked list of the triggers based on the ranking.