Quantifying brand visual impact in digital media
US9973789B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 23, 2017 |
| Grant date | May 15, 2018 |
| Priority date | — |
| Expiry date | May 23, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06V2201/09
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer-readable storage media for receiving a set of frames, each frame being provided as a digital image that depicts a portion of an event and a logo associated with a brand, for each frame in the set of frames, and for each pixel in a frame: determining a weight of the pixel based on a distribution assigned to the frame, providing a quality of the logo depicted in the frame, and calculating a pixel quotient based on the weight and the quality, for each frame in the set of frames: determining a frame quotient at least partially based on a sum of all pixel quotients for the frame, and determining an impact indicator for the logo based on a total size of digital media comprising the set of frames and a sum of frame quotients of the frames in the set of frames.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.