Demand target detection
US9973794B2 · kind B2 · utility
0Cited by
14References
22Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 10, 2015 |
| Grant date | May 15, 2018 |
| Priority date | — |
| Expiry date | Feb 10, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system draws an inference about the audience being targeted by the buyer of an advertisement placement opportunity by correlating the order for the advertisement placement opportunity with characteristics of the audience associated with the television program in which the advertisement placement opportunity is embedded. Sellers of advertisement placement opportunities may use the inferred target audience information to appropriately price their advertising inventories and to fulfill orders more effectively.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.