Merchandising streaming video content
US9973800B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 8, 2011 |
| Grant date | May 15, 2018 |
| Priority date | — |
| Expiry date | Oct 6, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4782
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Techniques are described for merchandising streaming media content to viewers in an engaging manner. A streaming media device may provide a content browsing interface configured to merchandise a set of streaming media titles to a viewer. Rather than rely solely on scrolling lists, titles, box shots, or other metadata associated with the titles available in the streaming media library, the content browsing interface merchandises the library by presenting short merchandising previews of the titles. Doing so creates an engaging content browsing experience where viewers are presented with the actual content of titles available from a streaming media service.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.