System and method for adaptive and persistent media presentations
US9997138B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 24, 2016 |
| Grant date | Jun 12, 2018 |
| Priority date | — |
| Expiry date | Oct 24, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG09G2370/027
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods providing for an advertisement (media) is designed using segments that can be added or subtracted are provided. By adapting the various segments of an advertisement to fit the orientation of the displaying device, and to be persistent on the display without overlaying the application being viewed by the user, it is possible to increase viewing time of the displayed media. In one embodiment, the various segments are sized to be displayed in areas (such as preview areas) of the display that the user does not typically use for his/her main work. In this manner, the displayed media is adapted for display area and does not intrude on the viewing area.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.