Methods and apparatus to monitor media exposure in vehicles

USRE45786E1 · kind E1 · reissue

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Arun Ramaswamy · Tampa, US
• Fred Martensen · Tampa, US
• Robert A. Luff · Wittman, US
• Kendall Shirilla · Tampa, US

Key dates

• Filing date: Apr 24, 2014
• Grant date: Oct 27, 2015
• Expiry date: Apr 24, 2034

Classification

• Technology area (CPC —): General

Abstract

Methods and apparatus to monitor media exposure in vehicles are disclosed. An example implementation includes collecting audience measurement data with a media monitoring device fixed in a vehicle and transmitting the audience measurement data from the media monitoring device to a shuttle located within the vehicle, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device.