Inventory forecasting for bidded ad exchange

US10068249B1 · kind B1 · utility

Assignee

• AMAZON TECHNOLOGIES, INC. · US

Inventors

• Liang Wei · Beijing, CN
• Saurabh Sharma · Santa Clara, US
• Sumedh A. Kanetkar · Seattle, US
• Timothy Wee · San Mateo, US
• Weifeng Aaron Lin · Issaquah, US

Key dates

• Filing date: Jun 1, 2012
• Grant date: Sep 4, 2018
• Expiry date: Jul 31, 2034

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0261
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Disclosed are various embodiments for determining an expected number of times that content may be served in conjunction with a user interface. A forecasting model for determining an expected bid requests inventory is generated, wherein a bid request indicates an opportunity to submit a bid to present content in conjunction with a user interface. A bid success rate is determined. An expected impressions inventory is determined based on the expected bid requests inventory and the bid success rate.