System and method for marketing attribution in an enterprise

US10152727B2 · kind B2 · utility

Inventors

• Lizanne Kaiser · Richmond, US
• Cliff Bell · Menlo Park, US
• Daniel Stoops · Powell, US
• Herbert Willi Artur Ristock · Walnut Creek, US
• James Kraeutler · Irvine, US

Key dates

• Filing date: Nov 7, 2016
• Grant date: Dec 11, 2018
• Expiry date: Nov 7, 2036

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04M2203/402
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method include a customer engagement platform of an enterprise. The customer engagement platform is configured to connect with an audience computer and provide to the audience computer contact information associated with a marketing attribution. The marketing attribution accompanies an impression served to the audience computer. The impression and marketing attribution associated with the contact information are sent to the customer engagement platform during an interaction with the enterprise.