Tracking and measurement enhancements in a real-time advertisement bidding system
US10237628B2 · kind B2 · utility
0Cited by
12References
22Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 3, 2015 |
| Grant date | Mar 19, 2019 |
| Priority date | — |
| Expiry date | Feb 3, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/437
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Using the disclosed technology, a client device can receive a response from a real-time bidding engine of a real time bidding advertisement insertion system. The response includes information related to a video advertisement to be played by a video player at the client device. The client device can provide the video advertisement to a video player on the client device, execute a program associated with a third-party service provider and send a signaling to a destination provided by the third-party service provider to indicate occurrence of a predefined event as defined by the third-party service provider.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.