Method and system for identifying users across mobile and desktop devices

US10423985B1 · kind B1 · utility

Assignee

• Twitter, Inc. · US

Inventors

• Chinmoy Dutta · Mountain View, US
• Santosh Kancha · Pleasanton, US
• Junjun Li · Williston, US
• Wanchen Lu · San Mateo, US
• Milind Mahajan · Redmond, US
• Sandeep Pandey · San Francisco, US
• Xiaochuan Qin · Bellevue, US
• Ameet Ranadive · San Francisco, US
• Vibhor Rastogi · Redwood City, US
• Shariq Rizvi · Mountain View, US
• Abhishek Shrivastava · Pune, IN
• Yimin Wu · Fujian, CN
• Lei Zhang · Beijing, CN
• Ke Zhou · Prior Lake, US

Key dates

• Filing date: Feb 9, 2016
• Grant date: Sep 24, 2019
• Expiry date: Jul 18, 2037

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/535
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.