Systems and methods for instant generation of human understandable audience insights
US10956929B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 20, 2018 |
| Grant date | Mar 23, 2021 |
| Priority date | — |
| Expiry date | Mar 10, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for generating human readable natural language summary for campaign audience are provided. The system includes a memory storing a database including audience segments and tags related to the audience segments. A computer server is in communication with the memory and the database, the computer server programmed to: obtain campaign delivery feed data related to a plurality of campaigns from at least one advertiser in a preset time period; obtain audience feed data including tag information from a data provider; cluster the tag information to find term frequencies for each term in the tag information; identify human understandable terms from the clustered tag information by removing noisy terms; and generate a human understandable report using the human understandable terms in a timely fashion.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.