Predicting application conversion using eye tracking
US10990996B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 3, 2017 |
| Grant date | Apr 27, 2021 |
| Priority date | — |
| Expiry date | Dec 17, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F2203/011
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques are disclosed for determining application experience of a user. One embodiment presented herein includes a computer-implemented method, which includes receiving, at a computing device, eye tracking data of a user interacting with at least a first page of an application. The computer-implemented method further includes determining, based at least on the eye tracking data, at least a current user experience regarding the first page. The computer-implemented method further includes predicting, based on evaluating the current user experience, that the user is likely to discontinue use of the application. The computer-implemented method further includes determining, based at least on the prediction, an intervention that reduces a likelihood of the user discontinuing use of the application, and interacting with the user according to the intervention.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.