Synthetic control generation and campaign impact assessment apparatuses, methods and systems

US11295336B2 · kind B2 · utility

Assignee

• Quantifind, Inc. · US

Inventors

• Sejal Pachisia · Palo Alto, US
• Vineet Goel · Orlando, US
• Jen-Shen Liu · Everett, US
• John Stockton · Redwood City, US
• Arnau Tibau-Puig · Fremont, US

Key dates

• Filing date: May 4, 2017
• Grant date: Apr 5, 2022
• Expiry date: May 1, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0244
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The SYNTHETIC CONTROL GENERATION AND CAMPAIGN IMPACT ASSESSMENT APPARATUSES, METHODS AND SYSTEMS (“SCG”) provides a platform that, in various embodiments, is configurable to evaluate efficacy and/or return on investment of advertising and/or other media campaigns and/or to recommend actions for improvement thereof. In some implementations, multi-faceted campaigns of media and/or advertising behavior (e.g., including one or more of: internet advertising, television advertising, radio advertising, print advertising, social media publication, product placement, and/or the like) may be considered as a whole in relation to global metric behaviors and/or patterns in order to evaluate the efficacy and/or return on investment associated with the campaign as a whole.