System and method for progressive enhancement of in-app augmented reality advertising
US11344812B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 17, 2020 |
| Grant date | May 31, 2022 |
| Priority date | — |
| Expiry date | Jun 17, 2040 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F2300/8082
- WIPO fieldFurniture, games
- WIPO sectorOther fields
Abstract
A method of performing operations for executing a progressive interactive augmented reality (AR) advertisement display during execution of a running application is disclosed. based on a receiving of a first trigger event from the running application, a first aspect of the progressive AR advertisement is executed within a display window while the application is executing. The first aspect includes an interactive advertisement. Based on a receiving of a second trigger event from within the first aspect of the progressive AR advertisement, a second aspect of the progressive AR advertisement is executed in the display window while the application is executing. The second aspect includes an interactive AR advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.