Scroll activity detection for selection and display of information
US11543954B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Aug 19, 2020 |
| Grant date | Jan 3, 2023 |
| Priority date | — |
| Expiry date | Aug 19, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method for displaying additional relevant content involves detecting a change to the scrolling pattern of a viewer of content and adapting displayed content as a result of the change. When a pause in scrolling is detected, and the content visible on the display during the pause is determined. A determination is made whether additional content related to the displayed content, such as a promotion, is available. If related content is available, it is displayed when the user resumes scrolling or begins scrolling in another direction.The display of related content may take the form of a promotion on a fixed portion of the display, and may be hidden when the user engages a user interface element for removal of the promotion.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.