Content-modification system with client-side advertisement caching
US11985393B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 11, 2021 |
| Grant date | May 14, 2024 |
| Priority date | — |
| Expiry date | Oct 11, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/858
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In one aspect, a method includes (i) identifying a plurality of upcoming content-modification opportunities for a content-presentation device, each respective content-modification opportunity corresponding to a respective underlying advertisement that is available for replacement by a respective supplemental advertisement; (ii) using the identified upcoming content-modification opportunities as a basis for determining expected values for a plurality of supplemental advertisements; (iii) selecting a subset of supplemental advertisements from among the plurality of supplemental advertisements based on the subset having expected values above a threshold value; (iv) in advance of the upcoming content-modification opportunities, sending the subset of supplemental advertisements to be locally stored at the content-presentation device; and (v) upon occurrence of one of the content-modification opportunities, causing the content-presentation device to replace one of the respective underlying advertisements with one of the locally stored supplemental advertisements.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.