System and method for linking video-game activation on consoles to connected television advertisement delivery
US12265982B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 31, 2022 |
| Grant date | Apr 1, 2025 |
| Priority date | — |
| Expiry date | Mar 31, 2042 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F2300/5506
- WIPO fieldFurniture, games
- WIPO sectorOther fields
Abstract
A system and methods are disclosed for linking video-game activation on gaming consoles to connected television (“CTV”) or over-the-top (“OTT”) advertisement delivery. This system and method are implemented in a tracking and linking platform that is configured to trigger a “postback” call or signal when a gaming application is activated via a console to solicit advertising. In some embodiments, a “postback” call or signal trigger when different events occur, for example, observing different levels of achievement attained by gamers, in-game purchases or the like.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.