Marketing selection optimization process

US7076442B2 · kind B2 · utility

Assignee

• Fair Isaac Corporation · US

Inventors

• Yinghua Lin · Los Alamos, US
• Stephen Coggeshall · Los Alamos, US

Key dates

• Filing date: Jan 14, 2005
• Grant date: Jul 11, 2006
• Expiry date: Jan 14, 2025

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A market selection optimization method comprising the steps of assigning product offers to consumers in the presence of multiple constraints, such that each consumer is assigned at least one product offer; determining a difference in expected profitability associated with the assigned product offer and a different product offer for each consumer; sorting the consumers according to the respective difference in expected profitabilities associated with the product offers; and reassigning the product offers to the sorted consumers in accordance with the respective difference in expected profitabilites. The result of this process is a selection of marketing offers that optimizes expected revenues.