Method for performing real-time click fraud detection, prevention and reporting for online advertising
US8321269B2 · kind B2 · utility
76Cited by
21References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 26, 2005 |
| Grant date | Nov 27, 2012 |
| Priority date | — |
| Expiry date | Jan 22, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0257
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention provides a method of detecting fraudulent clicks in an online environment to reduce fraudulent paid clicks for online advertisers. The method includes server side and client side code which combined enables a click verification web site to identify valid and invalid clicks and in real-time prevents advertisers from getting billed for fraudulent activity.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.