Impression-trend techniques for providing a display advertising supply forecast

US8554621B2 · kind B2 · utility

Assignee

• YAHOO HOLDINGS, INC. · US

Inventors

• Erik Vee · San Mateo, US
• Jayavel Shanmugasundaram · San Jose, US
• Long-Ji Lin · San Jose, US
• Peiji Chen · Saratoga, US
• Datong Chen · Sunnyvale, US
• Qi He · San Jose, US

Key dates

• Filing date: Mar 17, 2010
• Grant date: Oct 8, 2013
• Expiry date: Nov 14, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.