Advertisement delivering system based on digital television system and mobile communication device
US8850495B2 · kind B2 · utility
Inventor
Key dates
| Filing date | Aug 14, 2010 |
| Grant date | Sep 30, 2014 |
| Priority date | — |
| Expiry date | Feb 5, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system for delivering advertisements based on a digital television system and a mobile communication device is disclosed. The television system and the mobile device are connected in ad hoc manner when a program is broadcasted by the television system. When a user is attracted by an item in the program, an instruction is sent from a remote control device of the television system or from the mobile device to send a data file including a product identifier to the mobile device. The user may use a cursor controlled by the remote control device or by the mobile device to locate the item. An icon is displayed on a display screen of the mobile device to represent the received data file. When the icon is selected, the mobile device is connected to a data manager in the Internet to deliver more product information to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.