Measuring effectiveness of social networking activity
US9357022B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 12, 2013 |
| Grant date | May 31, 2016 |
| Priority date | — |
| Expiry date | Jun 20, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system and machine-implemented method for providing effectiveness indications for social networking activity including receiving a request to provide an effectiveness score, identifying a plurality of actions performed with respect to the social networking activity by one or more other users exposed to the social networking activity, determining the total number of unique users performing the action, calculating an activity score for the social networking activity based on the determined number of users, determining a number of the users exposed to the social networking activity, calculating an effectiveness score for the social networking activity based on the total activity score and the number of users exposed to the social networking activity, wherein the effectiveness score comprises calculating the effectiveness score at least in part based on a ratio of the activity score to the number of the users exposed to the to the social networking activity.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.