Matching advertising to game play content
US9373126B2 · kind B2 · utility
2Cited by
28References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 26, 2011 |
| Grant date | Jun 21, 2016 |
| Priority date | — |
| Expiry date | Sep 26, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/131
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
An advertisement is associated with a particular user move in a gaming environment where playing of the user move by a user results in the advertisement being displayed at the user's gaming device. With multiple users, each play of a unique user move results in a corresponding uniquely targeted advertisement being displayed at the respective gaming device of each user. User moves and associated advertisements are bound to one another based on a frequency of use of the user move in game play and the desirability of the advertiser to associate the advertisement with the user move.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.