Method and apparatus for performing sentiment analysis based on user reactions to displayable content
US9536329B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 30, 2014 |
| Grant date | Jan 3, 2017 |
| Priority date | — |
| Expiry date | Feb 26, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06T11/206
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A computer implemented method and apparatus for acquiring sentiment analysis information based on user reactions to displayable content. The method comprises receiving reaction data of at least one individual user viewing portions of displayable content, wherein the reaction data of each user includes indications representative of at least one of a time-varying emotional state of the user and a time-varying level of interest of the user captured during viewing of the displayable content; and performing sentiment analysis on the reaction data by at least one of: categorizing portions of the displayable content based on one of the reaction of one user or aggregated reactions of a plurality of users, and identifying at least one portion of the displayable content having one of a more favorable and a less favorable reaction by the at least one user, by comparison to one of a baseline and reactions to other portions of the displayable content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.