System and method for in-game advertising to assist in recruiting of affiliation members
US9662566B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 16, 2014 |
| Grant date | May 30, 2017 |
| Priority date | — |
| Expiry date | Jan 28, 2036 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F2300/5506
- WIPO fieldFurniture, games
- WIPO sectorOther fields
Abstract
A system and method for providing in-game advertising to assist in recruiting of affiliation members in an online game. The system and method include receiving affiliation advertising bids from affiliations for advertising opportunities. A bid indicating an aggregate amount of consideration is pledged by multiple users in an affiliation on behalf of the affiliation in a competitive auction with other affiliations for an advertising opportunity and determining winning affiliation advertising bids in competitive auctions for advertising opportunities. The system and method further include effectuating presentation of affiliation advertising content in advertising opportunities for affiliations that submit winning affiliation advertising bids such that in response to the first affiliation advertising bid being determined to be the winning affiliation advertising bid in the competitive auction for the first advertising opportunity, affiliation advertising content associated with the first affiliation is presented in the first advertising opportunity.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.