System and method for making engagement offers based on observed navigation path

US10373171B2 · kind B2 · utility

Inventors

• Andriy Ryabchun · Mill Valley, US
• Nikolay Korolev · Concord, US
• Herbert Willi Artur Ristock · Walnut Creek, US
• Bharath Aravamudhan · Perungudi, IN
• Conor McGann · Redwood City, US
• Anand Pai Krishnanand Nitin · Foster City, US
• Bohdan Klepar · Walnut Creek, US
• Gordon Bell · San Mateo, US
• Francisco Manuel Gutierrez · League City, US
• Josef Eric Eisner · Larkspur, US
• Stanislav Lypchanskyy · Daly City, US

Key dates

• Filing date: Feb 23, 2015
• Grant date: Aug 6, 2019
• Expiry date: Feb 15, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0201
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method for making engagement offers. A processor monitors a navigation path of a user navigating a website. The processor makes an offer for engagement with the user on a first web page reached by the user upon following the navigation path. The processor monitors a reaction of the user to the offer for engagement, and updates tag data associated with a second web page encountered by the user while traversing the navigation path. The tag data is updated based on the reaction of the user to the offer for engagement.